Festival prirode 2021

Festival prirode – Krusevacki vis 2021 

year: 2021  – Branding

Festival prirode is a festival dedicated to the nature and in 2021  I was working on brand design for its 4th edition. 

 

Concept

I took as a starting point the word nature to make a direct impact but also to make it a bit misterious if the letters were presented separately. 

 

 

 

 

 

 

Each letter was combined with one natural element – a plant or an animal. To make it more impactful, I inserted the most important information about the festival, leaving the graphic design to speak on its own.

 

 

 

 

 

 

 

 

 

 

 

 

 

At first, conceptual posters were distributed as an surprise element and then the real festival promotion started. 

 

 

 

 

 

 

I used minimalistic but strong visual approach to put attention on the festival.